Why The One-Pronged Website Promotion Method Doesn’t Really Work

Would you attempt to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil?

Of course not. Each of those probably sounds like a silly question.

But we often forget that the same thing goes when you’re promoting a site. Web site promotion relies on several components to make it successful. And if you’re just using one part, it may seem like everything is fine.

For example, perhaps you’ve been relying on search engine marketing alone in order to get clients to your site. You build a search engine friendly site, with the right keywords, get some links leading back to you, optimized title tags, etc.

And for a few months, you’ve got a steady stream of traffic leading into your site. Yippee!

Then one day, Google changes its algorithm, and what you thought was a perfect site for a term tanks, and you’re suddenly on page 20 of the results. Sales drop, and you have no idea what happened, or how to get back in position.

It’s frustrating, I know. I’ve been there. But this doesn’t always need to happen. And if it does, it doesn’t have to be a disaster.

How can I say that?

Look at the bottom of my home page (see the resource box below) and see how many people have clicked through to just that page from Google and Yahoo in the past 24 hours. Again, that number represents my home page only, not the rest of my site.

A quick check of my stats tells me that last month, visitors clicked through to my site for “1959 different keyphrases”. 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

And I was slacking last month – I’ve really been too busy to optimize my blog posts.

“Well, hurray for you Tinu. Where does that leave me?”

The example from this site was to illustrate to you that first – search engine traffic only brought around 6% of my traffic last month and I still did fine in sales and in increasing my subscriber base and exposure. It’s none too shabby but I could do a lot better with this site – however, it would mean that I spent most of my time promoting the site instead of working with clients.

On the other hand, if your website promotion was set up like mine, you could be completely dropped from Yahoo, Google, MSN, Alta Vista, Excite, and all the other engines, and still have an okay month. Then the next month you could either recover your position in the search engines, or focus on strengthening your promotion in other areas.

In order to prevent such a fall from happening to start with, or to quickly recover, you need to have more than one web site promotion method in place. What are these other methods and how do they build on each other?

You can find the answers in part two of this article.

Setting Up an Internet Marketing Business and Maximizing the Internet As a Marketing Medium

Internet marketing is red hot, once again. All business and marketing principles that apply in the business world globally are also applicable to business online. The only differences between the two are in the speed, cost and ease of execution. Online business is without doubt faster, cheaper and easier to conduct. The Internet is an information highway, and Internet marketing is driven by information. It offers a faster, easier, and more cost-effective way to market and sell your product to a wider clientele using latest technological innovations and services not available offline. Worldwide, there are a potential 1 billion users of the Internet, and they are accessible 24 hours a day, seven days a week, 365 days a year. Even better, their number grows by the thousand every day.

The Internet has surely changed the way people do business. It does not require a large capital or high operating expenses. Anyone can use it to start a business. All one needs is a laptop, fast broadband connection and a sale-able idea. With the right technique and method, anyone can generate a fortune online. But before that, you need to lay the foundation for your entrance into Internet marketing. You also need to be committed to acquire the necessary knowledge, attitude and mindset. Once you have these, you will make it.

If you have decided to do Internet marketing, first of all, you need to work out a business plan in which you list down your goals for your Internet marketing business. A good business plan should comprise the following:-

  • A sale-able business idea and your objectives in setting up this business. Choose an Internet business related to your core skill or interest. Core skills are the main skills you possess i.e. the skills at which you are best. This guarantees that you have the most important resources ready at hand.
  • A marketplace you have targeted – research the market from every angle, especially the competition and the pitfalls of being in such a market as well as how to escape or climb out of them. This ensures that you have a definite idea of what you are getting into and you will be up against.
  • A category for your product or service that can find a place or niche in the market you have targeted.
  • A strategy to market your product – be sure to consider price.
  • Financial assistance – look for ways to fund your business.

As an Internet marketing entrepreneur, you must understand that setting up an online business involve e-commerce, and factors such as operating cost, cash flow and taxation are very important. You are best advised to adhere to the rules and regulations set by the Registrar of Companies and the Taxation Department.

When you have taken care of these preliminary but important considerations, you can sit back and enjoy the thought of the benefits that doing business online can bring you. Here are top 12 benefits of building an Internet marketing business:-

1. An online business requires minimal start-up costs.

2. You can plan your hours of work and play each day, knowing that even while you are sleeping, the system, which is automated, will be working for you.

3. You can set up an Email marketing auto-responder and operate your online business 24/7/365.

4. You have a global marketplace with the number of potential users running into the billions.

5. You have an automated processing system of payment and order taking.

6. Your customers will have instant delivery for digital-based products.

7. There is no need for direct face-to-face dealing but you will always be prompt in your replies and service.

8. You do not have to pay rent for office space, and may never need to pay employee salaries.

9. You have resource to new opportunities offered by similar entrepreneurs online, and you may consider partnerships, new Master re-sales or re-labeling etc.

10. You do not need to take inventory of stocks, and you will have no debtors to worry about.

11. Social networking tools allow easy networking with potential customers and friends. Enhances your marketing strategies with the social bookmarking tools.

12. You will have plenty of opportunities to create passive income online by joining affiliate programs.

You need to understand that Internet users are starving for information, and here is where the Internet meets their need. They have the sincere desire to learn, and will search for the information they need. By applying the right techniques and strategies, you will become a specialist Internet marketer or an SEO specialist, and this will help you earn a good profit. Anyone can do it. In fact, there are many IT savvy teenagers who are making it big in the Internet marketing business. If you are interested in doing the same, just do it.

Best Home Based Business Review

You determine what the best home based business is, and does it fit into your schedule and physical capability? Once you learn what it is you want to do and what business niche you will be pursuing you then have to research to find out the best business possibility for profitability. Also make sure that the business you choose is one that you can have fun doing it. If your business is fun is will fell more like work than your life’s dream.Here is a list containing some great ideas, in no particular order, just different work from home ventures that other well respected entrepreneurs have successfully tried and made work for them. As you decide which route you would like to take in the business world, do not forget to consider start up cost, whether or not you will need special licensing, and you will also need to consider how much materials will cost on a monthly basis. Is their a real potential for success?First on our list is becoming a Freelance writer. If you love to write or simply have a lot to say this may be the ideal business venture for you. Being a freelance writer requires little to know upfront cash. As long as you have pen and pad, or the Internet you have all you need to succeed. Find various companies and websites that may need articles for content etc, but do not have the time to write them or just look in your local paper to find dozens of companies looking for writers. With the right discipline and drive you can bring in anywhere from one hundred to one thousand dollars a week by simply writing in the comfort of your bedroom.Writing your own blog or running your own website. Either or is another wonderful and fun way to start your own work from home business. Now yes you will have cost affiliated with running your own website and depending on where you publish your blog, you may have cost there as well. Do not fear that though. The hosting cost is well worth the return on your investment if you put your heart into it and give the people what they want.Some people do not realize that they are doing a job right now that they could be doing for their own business right from there own home or little office. We are so used to being in the rat race that we do not pay attention to the great skills that we have accumulated over the years of working for the man. A job such as a consultant falls under this category for home businesses.So what is the best home based business? The one that you choose to do of course. With the right amount of will power and self discipline you can turn any idea into a successful business.

Online Home Based Business – 3 Tricks For Increasing Your Home-Based Income

Starting an online home based business can be a very lucrative endeavor if you are armed with all of the right tools and have the right guidance to make things work properly. Most people who decide to start their own business from home have no formal business training, and so find it difficult to achieve any real success with their business, no matter how motivated and dedicated they may be to achieving success.While good work-ethic and desire are important for success, knowing how to monetize your business is key. The following three tricks are going to give you some important information that will help you increase the success of your online business right from the get-go:1 – Give your leads lots of quality information for free
In the online arena, if you want to make money you will have to give people lots of quality information for free. You shouldn’t simply give away your worst material, instead you should give away some of your best stuff, as this will demonstrate your expertise and build the trust with your audience that will be needed in order to achieve real success.2 – Let people test out your products risk free
One of the best ways to build a solid business is to let people test out your products risk-free for a certain period of time. This means you should offer a risk-free money-back guarantee within a certain number of days of purchasing. There will always be people who will request their money back, but there will also be plenty of people who buy who otherwise wouldn’t have, so this is definitely a great way to increase sales.3 – Build relationships with your prospective customers
In order to get people to trust in you and your products, you will have to build relationships with all of your prospective leads. This can be as simple as sending an autoresponder email that is highly personalized and creates a sense of friendship and comradery. Since this can be automated and ultimately free of efforts on your part, there is no excuse for not using this trick.

Home Based Business – Learn How to Make Your Online Business a Success!

Building a home based business to supplement your income could be exciting but it requires careful undertaking and understanding of the business. These few steps can help to establish a successful business.- Build a vision as to how you want to establish your home based business and what business you want to begin with. Without a clear vision, your subsequent steps may fail and you may have to shut down your business.- Often it is overwhelming when we take up a new venture. Hence build a support team who would be by your side to guide you and encourage you in times of need. Identify what gives you pleasure in life and your passions. Develop your passions and you are sure to win.- In order to get to know more about the business, search the internet or talk to business owners who had already been successful. Research your market and realize your vision. Create a business plan.- Any business is not without risks. While being careful and cautious, also take risks to explore your interests. If you stumble, you should be able to get up and make a try again.- Network with other entrepreneurs. Connecting with like-minded people not only brings in ideas but also motivates you to go further by building the confidence. join other entrepreneurs online or create a support group.The sky is the limit when you run your own business and there is no limitation on your success. It is best to have goals on your income too while you are doing home based business but it is essential to look beyond these goals. With dedication, sincerity and a great business, making unlimited income from a home based business is possible.To be a successful business owner in multiple businesses, begin with one type of business, focus on it and learn the tactics, set your goals and then take steps to realize them before you are set to take up the next business opportunity. Find a business that would fit you and develop a business plan and then you make it work. Stick with your business as per the plan until you are profitable before you move on to the next one.A home based business has its pros and cons. It provides you the flexibility to set your own hours while you stay at home and can balance work and family while you still continue to earn income from your business. Since you are your own boss, it is possible to get easily distracted. So focus on a home based business that you enjoy to do. It lets you multitask and utilize your time in a wise manner. You save on gas and there are no hassles involved as in commuting to the workplace. All the while you can work even in your pajamas.When you run a home based business, you have no idea of the exact money you would be making at the end of the day or month. There is no steady income in most cases and there is no guarantee. Some days you may make good money and few others with less money. Also, you need to get your health insurance and put money into retirement accounts as there is no employer to do all this for you. You do not have sick leaves or vacation days in which you get paid with leave. Hence if you take a break due to sickness or vacation purposes, you will be running out of the profit in the business.

The Most Effective Way of Marketing a Small Business Is Text Message Marketing

Different marketing strategies had been very useful for small businesses in promoting their products. It takes a very keen understanding on what to do or where to start promoting it. Today’s generation has a lot to offer in terms of small business marketing. These tools that they use now are mostly internet-related promotion since a lot of consumers are now attached with the online world. However, there are still businesses that are using the classic touch of yellow pages and telemarketing strategies that are somewhat obsolete these days.

Marketing competition and popularity gives a very big impact on how small businesses earn profit. Local businesses spend large amount of bucks just to get into the top marketing spotlight where consumers can visibly see them everywhere they go. Some of these small businesses are now on top and others are still finding ways to rank on this popularity game. It is on how a small business hits the bull’s eye of every marketing target in their local area.

Marketing specialists have found out the “tested and proven” ways to make any small businesses bigger. They have launched innovative tools such as SEO, Google Places Ads, social media, email, internet marketing as well as the mobile and text marketing which is now the biggest profit-earner among all the tools mentioned. SEO is one of the most-used trends of marketing any small businesses where consumers can see them online through search engines such as Google, Bing and Yahoo. Proper use of keywords and description is the key for this type of marketing strategy.

Place all your contact information in Google Places Ads and be reached by your online consumers. Social Media like Facebook, twitter and YouTube can also supply you with great traffic and probable consumers through your social network. Email and internet marketing connects you to different consumers just by sending out business proposals, discounts or any type of letter that can help you catch your consumers’ interests. Mobile and Text Marketing is the newest and effective way of promoting any small businesses today. This is the massive way of promoting your products to all consumers in your area. There is no need for you to have a website or get a domain name because there is a smart tool that is used to get in touch with your consumers everywhere they go. People read text messages everyday and they can’t get away from it. There is a huge possibility of making it big with this type of method. You can make any strategic marketing promotion or discounts through mobile and text marketing. Attract them with the best deals you can afford to give for the sake of getting bigger revenue out of it.

The best thing about the mobile and text marketing is you can easily generate leads right in front of your computer. A lead master tool will be the one to pull up all the contact information of consumers who have opted in to your list in your area. From the convenience of any location you may send your text marketing messages to your consumers without hassle, easy as that. You will also avail various media tools that can help you market your small business even more.

These are ready to print and mail postcard campaigns, table tents and fliers that can also help you out even more. Testimonies from many businesses have been shown on how text and mobile marketing made a huge difference to their bottom line every month. This would definitely give you a financial edge to be one of them. It is indeed true that mobile and text marketing is the newest way of effective marketing small businesses.

Small Business and Marketing Arlington provides you with all of these marketing tools you need. Aim high and get the best results you’ve ever wanted. This is your chance to make it big in your local area. Choose Small Business and Marketing Arlington.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.